Project Goals:

• Enhance Online Presence – Create and optimize social media profiles for a highway dhaba, featuring their best dishes, ambiance, and location.

• Increase Foot Traffic – Use geo-targeted ads and lead generation strategies to draw travelers and locals to the dhaba.

• Build Brand Recognition – Develop a consistent, authentic brand voice and encourage positive customer reviews, building the dhaba's reputation both locally and online.

Project Steps:

Social Media Setup & Strategy

• Set up accounts on Instagram, Facebook, and Google My Business.

• Curate and post high-quality content highlighting the dhaba’s food, atmosphere, and customer experiences.

• Run engagement campaigns to build a loyal following and connect with nearby audiences.

Targeted Ads for Traffic and Leads

• Launch geo-targeted Google and Facebook ad campaigns to attract travelers and food enthusiasts.

• Drive local awareness with special promotions and incentives, such as discounts for check-ins or reviews.

Reputation Management

• Implement a review management strategy, encouraging satisfied customers to share their positive experiences.

• Respond to feedback to strengthen relationships with customers and build credibility.

Monthly Analytics & Reporting

• Track engagement, reach, and customer response across all platforms.

• Provide the dhaba owner with monthly reports to monitor growth, identify trends, and adjust strategies for continued success.

Project Results (Example)

• Increased Visibility: Social media engagement rose by 150%, with over 5,000 new followers on Instagram and Facebook.

• Higher Foot Traffic: A 30% increase in foot traffic, with customers mentioning online discovery as a primary reason for visiting.

• Improved Customer Loyalty: Over 100 new positive reviews within the first three months,